BOOTS Case Study and emails refresh 

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Goal:

As part of onboarding Boots to the Cheetah Digital platform, we've been requested to study Boots's emails and improve their emails' performance.

 

Design Context:

We ran a case study, a creative critique session and provided Boots's marketing team with the best practice direction and some design recommendations, and the latest technical trends & solutions.

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Involvement:

- Creative critique and eye-tracking testing and design analytics.

- Art direction, design, and best practice training. 

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