MOHAMMAD A. SAFI | MSc
Executive Marketing & Creative Leader | Regional Marketing Director
London - Dubai - Riyadh
Bio
Commercial and creative executive with 16+ years leading brand strategy, regional expansion, and giga-project activations across EMEA and the GCC. Blends London agency discipline with Middle Eastern fluency, directing 23-person teams and £2M+ budgets for C-suite and government stakeholders. Expert in AI-driven marketing modernisation. MSc, Marketing (Distinction).
Contact
Dubai +971 (0) 503944432 | KSA +966 (0) 510644251 | UK +44. (0) 7379944432
Services
Marketing & Brand Strategy · Giga-Project Activations · AI-Driven Marketing Integrated Marketing
Years Of
Experience
16+
Clients
Satisfaction
100%
Brands
Served
60+
Projects
Delivered
320+
"I believe in creating impactful, AI-powered brand experiences that drive measurable business growth and foster long-term client relationships."
My Journey
Commercial and creative executive with over 16 years of international leadership across EMEA and the GCC. Combines London agency discipline with deep Middle Eastern cultural fluency to direct large-scale regional expansion, multi-market brand strategies, and high-value giga-project activations. Proven track record leading cross-functional teams of up to 23 across creative, digital, and technical operations, managing project budgets exceeding £2M, and advising C-suite leadership and government stakeholders. Advanced expert in AI-driven marketing modernisation, leveraging cutting-edge automation to compress time-to-market and maximise ROI without resource inflation. Holds an MSc in Marketing & Brand Management (Distinction)
Core Skills
Brand Strategy & Positioning · Creative Direction & Art Direction · Integrated Marketing Campaigns · Go-to-Market Strategy · Omnichannel Campaign Management · AI-Powered Creative Production · Content Strategy & Brand Narrative · Marketing Automation & MarTech · Team Leadership & Talent Development · Data-Driven Decision Making · Stakeholder & Client Management · Budget & Resource Management
Marketing Experience
Holder of an MSc in Marketing & Brand Management (Distinction, Kingston University, 2025) and CIM-qualified in Digital Marketing, I have led integrated marketing campaigns, go-to-market strategies, and omnichannel programmes across EMEA and the Middle East. I leverage platforms including HubSpot, Salesforce Marketing Cloud, GA4, and Power BI to drive engagement, optimise campaign performance, and deliver measurable ROI — combining data-driven insight with creative storytelling.
Design Experience
With 16+ years of creative leadership across global organisations, I have directed brand identity, campaign creative, and digital experiences for 60+ clients including adidas, Barclays, Boots, Arcadia Group, and Sainsbury's. My approach combines strategic art direction with AI-powered production tools — including Midjourney and Adobe Firefly — to deliver visually compelling work that is faster to produce, easier to scale, and directly tied to business outcomes.
Clients Management
I have led senior client relationships at C-suite and board level across global brands including The White Company, Vodafone, Estée Lauder, Starbucks, easyJet, Arsenal FC, and Barclays. My approach centres on translating complex business objectives into clear creative and marketing strategies — building long-term partnerships built on trust, consistent delivery, and results that exceed expectations. I have directly contributed to new business wins through strategic pitching and concept development.
Building & Managing Creative Teams
I have built and led high-performing creative and marketing teams of up to 23 designers and developers across agency and in-house environments. By introducing AI-assisted workflows, structured briefing processes, and clear governance frameworks, I have consistently improved team output capacity — achieving a 20% increase in productivity without additional headcount. I invest heavily in mentorship and talent development, creating teams that are collaborative, accountable, and capable of delivering at the highest creative standard.
PHOTOSHOP
INDESIGN
ILLUSTRATOR
DREAMWEAVER
AFTER EFFECT
PREMIER
POWER BI
Microsoft Project
Microsoft Project
ANIMATE
LIGHTROOM
MAYA 3D
ZBRUSH
Tools & Technology
99%
99%
99%
90%
80%
85%
80%
80%
80%
70%
95%
25%
65%
Professional Experience
Marketing Projects Services Manager Marketing & Creative
Oct 2025 - March 2026
Creative & Marketing Director Events & Entertainment
March 2026 - Present
Regional Marketing Director
Event &Events & Entertainment
March 2026 - Present
Head of Creative Services
May 2016 - June 2017
Head of Creative Services
June 2017 - May 2018
Brand Strategy & Creative Director- EMEA May 2018 - Oct 2023
Creative Director - Marketing & Creative
Nov 2023 - Oct 2025
Senior Designer & 2D Animator
Jan 2008 - Sep 2011
Creative Team Leader
Oct 2011 - Dec 2014
Senior Digital Designer - Contract
Dec 2014 - Feb 2015
Creative Team Lead
Feb 2015 - May 2016
Education
Kingston University
2024–2025 | MSc Marketing & Brand Management Distinction
The Chartered Institute of Marketing (CIM) Digital Marketing Techniques Distinction
Birzeit University CCE
Graphic Design & Multimedia Production — Distinction
Proof, Not Promises
Let's Work Together
Have I caught your interest? If so, let’s grab a coffee—or a virtual one—and explore how we can create something great together. I’d love to chat and see if we’re the perfect fit!
