Mohammad Safi | MSc | Creative Director & Marketing Strategist
Turning insights into impactful brand experiences, driving Brand Growth through design & data
Biography
As a seasoned Creative Director | Marketing Strategist with over 16 years of experience and a Master’s degree in Marketing & Brand Management, I specialises in transforming ideas into impactful brand experiences that drive revenue, client satisfaction, & business growth.
Services
Creative Direction
Branding | Advertising | E-Commerce
Years of
Experience
15
Clients
Satisfaction
%100
Brands
Served
+60
Projects
Delivered
+320
'' I believe in creating impactful, human-centred brand experiences that drive business growth and foster long-term client relationships. ''
My Journey
As a Creative Director with 16 years of experience, I transform ambitious creative visions into market-leading brand realities, now amplified by strategic AI integration. My expertise is in blending design innovation, strategic branding, and integrated marketing to craft compelling narratives that drive measurable business growth, particularly within large-scale events and entertainment.
I have a proven track record of leading complex, large-scale initiatives—from global rebranding to multi-channel campaign deployment, including high-profile events—ensuring creative excellence, strategic objectives, and market impact are always in sync. I excel at fostering innovation and strategic collaboration, leveraging AI tools to streamline workflows, accelerate concept development, and deliver exceptional, high-ROI creative and marketing outcomes. I am now seeking to apply my extensive experience in strategic creative leadership and market planning to new challenges within large-scale infrastructure, event, or real estate environments.
Over the years, I’ve had the privilege of working with a diverse range of brands, each with its unique story and vision. These logos represent not just projects but partnerships built on creativity, trust, and impactful results.
Top Skills
Branding & Identity | Concept Development | Creative & Art Direction | Creative & Marketing Strategy | Digital Marketing | E-commerce | CMS experience | Brand Management | Campaign’s Strategy & Planning | Budget Management | Team Leadership | Team Development
Marketing Experience
With a Master’s in Marketing & a CIM qualification in Digital Marketing, I’ve driven engagement & ROI for leading companies through SEO, social media, & data-driven strategies. My work blends creativity with analytics to deliver impactful results.
Design Experience
With 15+ years of design expertise, I’ve created impactful visuals for global brands like Barclays Bank, Arcadia Group, Boots, Sainsbury's and more. My work blends creativity and strategy, delivering designs that captivate audiences and drive measurable success.
Clients Management
I have successfully managed high-profile accounts such as (The White Company, Vodafone, Estee Lauder, Starbucks, Easyjet & more), ensuring satisfaction & fostering long-term partnerships. My ability to anticipate needs, align creative vision with business objectives, & resolve challenges has not only strengthened client loyalty but also played a key role in landing new business and driving revenue growth.
Building & Managing Creative Teams
Built and led a high-performing creative teams, fostering a culture of innovation and collaboration. Implemented processes to streamline workflows, improve efficiency, and elevate creative output. Mentored junior team members, resulting in promotions and increased team retention rates.
PHOTOSHOP
INDESIGN
ILLUSTRATOR
DREAMWEAVER
AFTER EFFECT
PREMIER
POWER BI
Microsoft Project
Microsoft Project
ANIMATE
LIGHTROOM
MAYA 3D
ZBRUSH
Tools & Technology
99%
99%
99%
90%
80%
85%
80%
80%
80%
70%
95%
25%
65%
Education & Experience
Sr. Designer & Animator
Jan 2008 - Sep 2011
Creative Team Leader
Oct 2011 - Dec 2014
Sr. Digital Designer - Contract
Dec 2014 - Feb 2015
Sr. Digital Designer - Contract
Feb 2015 - May 2016
Head of Creative
May 2016 - June 2017
Head of Creative Services
June 2017 - May 2018
Marketing Project Services Manager
Oct 2025 - March 2026
Creative Director-Contract
Nov 2023 - Oct 2025
Creative Director, EMEA
May 2018 - Oct 2023
Kingston University
Master's Degree | Marketing & Brand Management - Distinction
Jan 2024 - Jan 2025
The Chartered Institute Of Marketing
Digital Marketing Techniques - Distinction
Jan 2024 - Aug 2024
My Latest Projects
Let’s Brew Something Great
Have I caught your interest? If so, let’s grab a coffee—or a virtual one—and explore how we can create something great together. I’d love to chat and see if we’re the perfect fit!
