Mohammad Safi | Creative Director
Branding | Advertising | E-commerce
Biography
As a seasoned Creative Director with over 15 years of experience and a Master’s degree in Marketing & Brand Management, I specialise in transforming ideas into impactful brand experiences that drive revenue, client satisfaction, & business growth.
Services
Creative Direction
Branding | Advertising | E-Commerce

Years of
Experience
15
Clients
Satisfaction
%100
Brands
Served
+60
Projects
Delivered
+320
'' I believe in creating impactful, human-centred brand experiences that drive business growth and foster long-term client relationships. ''
My Creative Journey
Over the years, I’ve had the privilege of working with a diverse range of brands, each with its unique story and vision. These logos represent not just projects but partnerships built on creativity, trust, and impactful results.




My career has been fueled by a deep passion for storytelling, design, and innovation, and I have consistently delivered results that exceed expectations. From leading global rebranding initiatives to spearheading cutting-edge campaigns, I bring a strategic mindset and a creative edge to every project. I have played a pivotal role in landing high-profile clients, expanding business opportunities, and building long-term partnerships by prioritising client management and ensuring exceptional satisfaction at every touchpoint. Additionally, I take pride in mentoring and coaching teams, fostering talent, and creating collaborative environments where creativity thrives. I pride myself on my ability to inspire teams, collaborate across disciplines, and deliver solutions that are as aesthetically compelling as they are commercially effective. For me, creativity is not just a skill—it’s a way of thinking, problem-solving, and connecting with the world. I am driven by the belief that great design can change perceptions, elevate brands, and create lasting value.
Top Skills
Branding & Identity | Concept Development | Creative & Art Direction | Creative & Marketing Strategy | Digital Marketing | E-commerce | CMS experience | Brand Management | Campaign’s Strategy & Planning | Budget Management | Team Leadership | Team Development
Marketing Experience
With a Master’s in Marketing & a CIM qualification in Digital Marketing, I’ve driven engagement & ROI for leading companies through SEO, social media, & data-driven strategies. My work blends creativity with analytics to deliver impactful results.
Design Experience
With 15+ years of design expertise, I’ve created impactful visuals for global brands like Barclays Bank, Arcadia Group, Boots, Sainsbury's and more. My work blends creativity and strategy, delivering designs that captivate audiences and drive measurable success.
Clients Management
I have successfully managed high-profile accounts such as (The White Company, Vodafone, Estee Lauder, Starbucks, Easyjet & more), ensuring satisfaction & fostering long-term partnerships. My ability to anticipate needs, align creative vision with business objectives, & resolve challenges has not only strengthened client loyalty but also played a key role in landing new business and driving revenue growth.
Building & Managing Creative Teams
Built and led a high-performing creative teams, fostering a culture of innovation and collaboration. Implemented processes to streamline workflows, improve efficiency, and elevate creative output. Mentored junior team members, resulting in promotions and increased team retention rates.
PHOTOSHOP
INDESIGN
ILLUSTRATOR
DREAMWEAVER
AFTER EFFECT
PREMIER
ANIMATE
LIGHTROOM
INVISION
MAYA 3D
ZBRUSH
Tools & Technology
99%
99%
99%
90%
80%
85%
70%
95%
95%
25%
65%
Education & Experience

Designer & Animator
Feb 2006 - Jan 2008

Sr. Designer & Animator
Jan 2008 - Sep 2011

Creative Team Leader
Oct 2011 - Dec 2014


Sr. Digital Designer - Contract
Dec 2014 - Feb 2015

Sr. Digital Designer
Dec 2014 - Feb 2015

Head of Creative
May 2016 - June 2017

Creative Director-Contract
Nov 2023 - present

Creative Director, EMEA
May 2018 - Oct 2023

Head of Creative Services
June 2017 - May 2018

Kingston University
Master's Degree | Marketing & Brand Management - Distinction
Jan 2024 - Jan 2025

The Chartered Institute Of Marketing
Digital Marketing Techniques - Distinction
Jan 2024 - Aug 2024
My Latest Projects

Let’s Brew Something Great
Have I caught your interest? If so, let’s grab a coffee—or a virtual one—and explore how we can create something great together. I’d love to chat and see if we’re the perfect fit!
