top of page

Mohammad Safi | Creative Director 

Branding | Advertising | E-commerce

Biography

As a seasoned Creative Director with over 15 years of experience and a Master’s degree in Marketing & Brand Management, I specialise in transforming ideas into impactful brand experiences that drive revenue, client satisfaction, & business growth. 

Contact

United Kingdom

+44 (0) 737 9944 432

mo.safi@icloud.com

Services 

 

Creative Direction

Branding | Advertising | E-Commerce

hs-web1.png

Years of

Experience 

15

Clients

Satisfaction

%100

Brands

Served

+60

Projects

Delivered

+320

'' I believe in creating impactful, human-centred brand experiences that drive business growth and foster long-term client relationships. ''

My Creative Journey 

Over the years, I’ve had the privilege of working with a diverse range of brands, each with its unique story and vision. These logos represent not just projects but partnerships built on creativity, trust, and impactful results.

My career has been fueled by a deep passion for storytelling, design, and innovation, and I have consistently delivered results that exceed expectations. From leading global rebranding initiatives to spearheading cutting-edge campaigns, I bring a strategic mindset and a creative edge to every project. I have played a pivotal role in landing high-profile clients, expanding business opportunities, and building long-term partnerships by prioritising client management and ensuring exceptional satisfaction at every touchpoint. Additionally, I take pride in mentoring and coaching teams, fostering talent, and creating collaborative environments where creativity thrives. I pride myself on my ability to inspire teams, collaborate across disciplines, and deliver solutions that are as aesthetically compelling as they are commercially effective. For me, creativity is not just a skill—it’s a way of thinking, problem-solving, and connecting with the world. I am driven by the belief that great design can change perceptions, elevate brands, and create lasting value.

Top Skills

Branding & Identity | Concept Development | Creative & Art Direction | Creative & Marketing Strategy | Digital Marketing | E-commerce | CMS experience | Brand Management | Campaign’s Strategy & Planning | Budget Management | Team Leadership | Team Development

Marketing Experience

With a Master’s in Marketing & a CIM qualification in Digital Marketing, I’ve driven engagement & ROI for leading companies through SEO, social media, & data-driven strategies. My work blends creativity with analytics to deliver impactful results.

Design Experience

With 15+ years of design expertise, I’ve created impactful visuals for global brands like Barclays Bank, Arcadia Group, Boots, Sainsbury's and more. My work blends creativity and strategy, delivering designs that captivate audiences and drive measurable success.

Clients Management

I have successfully managed high-profile accounts such as (The White Company, Vodafone, Estee Lauder, Starbucks, Easyjet & more), ensuring satisfaction & fostering long-term partnerships. My ability to anticipate needs, align creative vision with business objectives, & resolve challenges has not only strengthened client loyalty but also played a key role in landing new business and driving revenue growth.

Building & Managing Creative Teams

Built and led a high-performing creative teams,  fostering a culture of innovation and collaboration. Implemented processes to streamline workflows, improve efficiency, and elevate creative output. Mentored junior team members, resulting in promotions and increased team retention rates.

PHOTOSHOP

INDESIGN

ILLUSTRATOR

DREAMWEAVER 

AFTER EFFECT

PREMIER

ANIMATE

LIGHTROOM

INVISION

MAYA 3D

ZBRUSH

Tools & Technology

99%

99%

99%

90%

80%

85%

70%

95%

95%

25%

65%

PROFESSIONAL 
EXPERIENCEO

Education & Experience

paltel_edited.png

Designer & Animator

Feb 2006 - Jan 2008

abumahjoob_edited.png

Sr. Designer & Animator

Jan 2008 - Sep 2011

emarsys_edited.png

Creative Team Leader

Oct 2011 - Dec 2014

bz.jpg

Birzeit University - CCE

Design & Multimedia Production - Merit 

Sep 2003 - Jul 2006

Artboard 3 copy 4_3x_edited.png

Sr. Digital Designer - Contract

Dec 2014 - Feb 2015 

Untitled-1_edited_edited.png

Sr. Digital Designer

Dec 2014 - Feb 2015 

experian-logo_edited_edited.png

Head of Creative  

May 2016 - June 2017

Artboard 3_3x_edited_edited.png

Creative Director-Contract

Nov 2023 - present

Artboard 3 copy_3x_edited_edited.png

Creative Director, EMEA

May 2018 - Oct 2023

Artboard 3 copy_3x_edited_edited.png

Head of Creative Services

June 2017 - May 2018

ku.jpg

Kingston University

Master's Degree | Marketing & Brand Management - Distinction

Jan 2024 - Jan 2025

cim.jpg

The Chartered Institute Of Marketing

Digital Marketing Techniques - Distinction

Jan 2024 - Aug 2024 

My Latest Projects

It was a real pleasure working with Mo. He is incredibly diligent & leads from the front. Mo’s “can do” attitude helped win numerous new business accounts, by turning out some amazing creative work, taking an idea from inception and building on it using best practice, design trends, and producing a finished article that far exceeded our expectations. Not that we encouraged it, but Mo would often deliver on projects despite being on holiday – With Mo the client always came first. Mo was well-liked and respected by the team he managed, & I would have no hesitation in recommending him.

Dave Fox

Strategic Account Director at Oracle CX Cloud

CONTACT
Modern Architecture
Let’s Brew Something Great

Have I caught your interest? If so, let’s grab a coffee—or a virtual one—and explore how we can create something great together. I’d love to chat and see if we’re the perfect fit!​

Thanks for submitting!

logo.png

© 2025 . All copyrights are reserved 

bottom of page